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The Must-Have Big Data Tools

ClickZ In the column, “Claiming your Unfair Advantage, I describe four types of “Big Data” tools. Before I elaborate on these tools, I want to share a lesson from my friend Mark Huffman of P&G....

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Google seeks mobile insights

Warc NEW YORK: Google has seen “phenomenal” growth in the number of online search entries made from mobile phones and tablets, but does not yet know if these devices will be “incremental” or...

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Ads to fuel social media growth: study

Warc NEW YORK: Global social media revenues are due to reach $16.9bn this year, with advertising and gaming retaining their role as the channel’s main sources of income, according to a study. Gartner,...

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Shipping delays mount for Google’s Nexus 7 16GB tablet

IDG News Service (New York Bureau) NEW YORK- Delays are plaguing Google’s Nexus 7 tablet with 16GB of storage as some stores have stopped taking orders or delayed shipments of the product. The tablet...

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Facebook attempts to “educate” brands

Warc NEW YORK: Facebook, the social network, is seeking to “educate the market” about the potential payback its advertising services deliver, in a bid to attract greater spending from major brand...

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2012 IAB MIXX Award Winners Announced

IAB news release NEW YORK, NY (October 02, 2012) — The Interactive Advertising Bureau’s (IAB) eighth annual MIXX Awards winners were announced tonight at a gala in New York City that brought together...

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Study says New York has jumped ahead of Boston in high-tech start-up companies

Boston Globe First finance, then sports. What next, the high-tech business, too? New York has long dominated Boston in the financial industry and on certain sports fields. Now a new study suggests the...

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Digital Strategies to Mature in 2013

Warc NEW YORK: Maturing strategies in areas like social listening, Facebook advertising, “omnichannel marketing” and real-time planning are all set to make a major impact in 2013, Millward Brown has...

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Magazines Cross the Digital Divide

Wall Street Journal Cosmopolitan readers can get their first year’s subscription to the print magazine for $10. But if they want the digital edition on their iPads, they will have to fork over $19.99....

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World Tech Update – 4/4/13

IDG News Service Coming up on WTU this week leaks point to BlackBerry tablet and phablets, car tech takes center stage at the New York Auto Show and we show you how to find the files and folders that...

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The Most Powerful Player in Media You’ve Never Heard Of

Wall Street Journal Across the media landscape, high-stakes battles are raging over measurement. In the online world, there’s controversy over how to measure the “viewability” of ads – proof that a...

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